SolidBlock and Holdun Family Office Launch Detox Digital Coin

An Unmet Challenge: Winning America’s Opioid War

SolidBlock and Holdun Family Office announce a new digital securities property investment in a niche commercial real estate sector – behavioral health centers – that is expected to reach total industry revenues of close to $99.4 billion by 2028. 


There were an estimated 100,306 drug overdose deaths in the United States during the 12-month period ending in April 2021, an increase of 28.5% from the same period the year before. Detox Digital Coin addresses a rapidly expanding market with an unmet demand: a lack of treatment facilities that deal with the exploding opioid crisis. 

Detox Digital Coin has identified for acquisition the first in a series of an additional 20 behavioral health centers (BHCs) in prime US locations that are rented to qualified substance use disorder and recovery facilitators. Answering the demand for BHCs makes this investment both a good business opportunity and a lifesaving necessity. The projected IRR is 10% and annual 3% cash-on-cash return. 

This first acquisition is in Florida where the median value of a Florida house was $270,560 in January, an 8.6% increase over the previous year.

With a minimum investment of $5,000, investors receive tokenized shares in Digital Detox Coin that will be deposited into their account or digital wallet. 

Social Impact: Nurturing Change and Growing Wealth

Detox Digital Coin provides an opportunity to help the more than 203,500 Americans who seek alcohol or drug use disorder and recovery programs every year, according to the US Department of Health and Human Services.

Worldwide, the behavioral health market, which includes detox and recovery, sober living, and rehabilitation centers, is forecast to grow at a compounded annual growth rate (CAGR) of approximately 3.6% over the next seven years.

Detox Digital Coin offers investors a unique opportunity to own high-quality single-tenant assets with strong facility operators in a rapidly growing and essential healthcare services field.

Of those individuals reporting a substance abuse issue in their lifetime, nearly 75% testified that they were either in recovery or had recovered. 

A Proven Track Record

Digital Detox Coin has a proven track record in managing successful BHCs, including two run by Recovery Unplugged, an innovative addiction facility operator in the US whose recovery rates for continuous sobriety are four times the national average. 

Perhaps the most outspoken and well-known “graduate” of Recovery Unplugged is Aerosmith’s Steven Tyler, a Rock ‘n’ Roll Hall of Fame inductee. Tyler continues to give back to the program by performing and working with patients. 

“I was walking along the beach, I dropped to my knees, I began crying because I realized that I’d gotten sober,” Steven wrote in his 2012 hard-hitting autobiography, Does the Noise in my Head Bother You?

Co-Founder and CEO Marshall Geisser with Aerosmith’s Steven Tyler (center) and Director Richie Supa at Recovery Unplugged.

Detox Digital Coin has established strong relationships with its tenants through multiple transactions, including property improvements and new construction on current portfolio holdings.

All facilities operate with Triple Net* leases and a 3% built-in annual rent increase. All properties are also zoned for licensed substance use disorder and recovery centers, making them highly marketable and desirable for the tenants. Close proximity to hospitals means high patient referrals on hospital discharge, allowing for inside knowledge of the bed capacity and turnover rate for these facilities.

About SolidBlock 

SolidBlock is reimagining the future of real estate investment. Using the stability and security of blockchain technology, we create digital securities – or tokens – that are backed by real-world assets, giving them liquidity. 

The company is best known for its role in the world’s first successful commercial property tokenization, raising $18M for the St. Regis Resort in Aspen, Colorado. 

SolidBlock is led by Co-founders Yael Tamar and Yuval Wirzberger. Yuval brings over 15 years of technology and product management experience to the company, while Yael is a blockchain strategist with a decade-long track record as an entrepreneur, as well as having held executive roles in real estate, marketing, and business development in other companies.

Together, their mission is to democratize real estate by creating a market that is global, inclusive, transparent and efficient. 

About Holdun Family Office

Detox Digital Coin is part of a three-tiered partnership and investor structure. 

Holdun Family Office, Ltd. With an extensive reserve of knowledge based on this company’s five-generational investing dynasty, Holdun offers financial guidance to investors on their journey to leverage their financial security. 

Medi Solutions Behavioral Health, LLC, has ultimate responsibility for the management, operations and investment decisions made on behalf of the partnership. With many years of real estate transactions to their credit, its members have led investors to successful, transformative, and equitable projects. They offer consulting in all areas related to identifying up-and-coming real estate deals for the management, operations and investment decisions of their clients.

Omicrom Property Management, LLC., is a Delaware limited liability company that serves as the property manager for the real estate assets held by the Portfolio. 

*A triple net lease (triple-Net or NNN) is a lease agreement on a property where the tenant pays all the expenses of the property including real estate taxes, building insurance, and maintenance.

Miriam Green

An award winning poet and author of The Lost Kitchen: Reflections and Recipes from an Alzheimer’s Caregiver (Black Opal Books, 2019), Miriam transitioned post-COVID into content writing. Miriam’s love of words has served her well. As a young writer she edited two newsletters at the Federal Reserve Board under Chairman Alan Greenspan. Miriam writes a blog at The Lost Kitchen, describing the hardships of caring for a parent with Alzheimer’s and featuring related recipes. She is a 30-year resident of Israel, and a mother of three.

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