CEO & Co-Founder
Yael works to make property investing accessible, transparent and streamlined with SolidBlock. Prior to that, Yael has had over a decade of experience as a marketing executive within the fintech, finance, telecom and energy industries, as well as a long track record as an entrepreneur. Yael also co-chairs the Israel region of the FIBREE
In my career, I have led marketing for a $40B Global PE firm and a $5B public telecom company and I have served as an MD at a venture firm and Partner (and Investment committee) at a PE firm. I have been a part of billions of institutional capital raises and advised dozens of venture and PE firms on their capital formation and go to market strategy. I have advised literally 100’s of companies on strategy and how to scale (which is the most fun by far) by growth, acquisitions and partnerships. I have watched the blockchain industry as an investor who was early in Coinbase and Bitcoin. I recently built and exited an impact asset management firm.
CIO & Co-Founder
Yuval brings more than 15 years of technology and product management experience to SolidBlock. He’s helped both startups and large enterprises bring new media and marketing plans to life. Yuval’s vision for SolidBlock is to democratize private equity, venture capital, and real estate investing.
Ever since I was a child, I’ve loved to build things. This led me to study computer science at Hebrew University and found 200apps, a boutique software studio. I’ve led dozens of technical projects including the establishment of Israel’s first ever drone show company. Now, in a move towards blockchain technology, I am helping to build the future of tokenized real estate.
Moran Hertzanu Weiss
Director of Operations
Moran serves as SolidBlock’s Chief Operations Officer (COO) executing strategy through oversight and management of the company’s departments including marketing, tech, legal business development, project management and human resources. Drawing on more than a decade of experience as an entrepreneur and project manager for lifestyle startups, she brings with her a diverse skill set with proficiencies in strategy building and implementation, software, applications, digital marketing platforms and management.
Head of Marketing
With more than 10 years working with startups, agencies and Fortune 200 companies on marketing, product and business development, Gavi joins SolidBlock as Head of Marketing and Business Development. Gavi has worked in a variety of industries including electronic cigarettes, nutritional supplements, e-commerce, non-profits, and agencies. He has personally managed $1 million+ in profitable FB Ad spends, and has a deep passion for crypto and blockchain and how they are changing the world.
LATAM business manager
Helena holds a master’s degree in Public Law from Sao Paulo University and worked as a public defender in Brazil before moving to Israel. In Tel Aviv, Helena entered the crypto-startup ecosystem, focusing her skills in management, business development, marketing, and communications. She is passionate about empowering people through new technologies, particularly with regard to gender equality issues.
Customer Success Manager
Coming from a varied background combining the artistic, digital, marketing, and historical worlds, Rachael has acquired a unique understanding of what people desire and how to bring it to them. From blogging, social media, social media marketing, community management and engagement, digital media, user behavior, content creation and management, she joins the Solidblock team to promote and enhance user engagement.
15 years of experience in digital and print design. Aaron has led and managed creative teams from ideation to execution. He’s had the privilege of working with Fortune 200 brands and top creative agencies. Aaron is passionate about projects that make a difference.
Sivan Ivgi is SolidBlock’s Head of Legal and is responsible for the legal affairs of the company. She holds an Executive LL.M., from Tel Aviv University in collaboration with the University of California, Berkeley Boalt Hall, School of Law, and graduated with Honors (Cum Laude), and also holds an L.L.B., in International Commercial Law (Hons). Prior to joining SolidBlock, Sivan worked as a commercial-tech attorney at a large hi-tech company and at the Global Corporate Department of Teva Pharmaceuticals where she advised the company’s IT, Cyber Security, Digital (eHeath), Government Affairs, Corporate Functions and Global Real-Estate units. Sivan is experienced in complex commercial transactions and also gained familiarity in real estate from her time working at the contracts department of the Israeli Land Administration.
An award winning poet and author of The Lost Kitchen: Reflections and Recipes from an Alzheimer’s Caregiver (Black Opal Books, 2019), Miriam transitioned post-COVID into content writing. Prior to that, she worked for 18 years as a counselor helping new immigrants adjust to life in Israel. Miriam’s love of words has served her well. As a young writer she edited two newsletters at the Federal Reserve Board under Chairman Alan Greenspan. Miriam writes a weekly blog at The Lost Kitchen, describing the hardships of caring for a parent with Alzheimer’s and featuring related recipes. She is a 30-year resident of Israel, and a mother of three.
Irena has more than ten years of experience in global partnership and account management. With a degree in Business Marketing, Irena brings extensive knowledge in online marketing to her SolidBlock position as Account manager. She has a proven track record of building long-term relationships with clients and ensuring that value is provided to their businesses. Born in the Ukraine, Irena speaks Russian, Hebrew, English and Czech.
Dante is from Minneapolis, Minnesota and is currently finishing up his final year of university studying Information Systems and Business Law. He is passionate about all things blockchain and loves helping young companies grow.
Web3 Research Lead
Lydia Scherr is SolidBlock’s Web3 Research Lead where she has taken the lead in creating The SolidBlock Ecosystem. An accomplished professional with expertise in technology, business, data science, and global sustainable development. Lydia is also an award-winning speaker and business leader with an MA from Columbia University. With 10 years of experience in finance, research and business development. In addition to her work for SolidBlock, Lydia has part ownership in a family insurance marketing agency with more than 1000 sales agents across the US and more than $2B in premium under management. Lydia is passionate about using her experience to enhance mass adoption of blockchain technology.