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Executive Team

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About TokenSuite by SolidBlock

SolidBlock is a leader in Tokenization as a Service (TaaS) for real estate, integrating blockchain and Web3 technology to allow real world assets to join in the emerging blockchain economy.

As blockchain fuels change in the way real estate is transacted, SolidBlock empowers asset owners to transact differently—buy, sell, raise capital, and collateralize—and to manage their tokenized property on a secure, immutable, transparent system.

Executive Team

Our comprehensive understanding of the development process and the
benefits of a digital marketplace is unmatched in the industry.

Yael Tamar

CEO & Co-Founder

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Yael works to make property investing accessible, transparent and streamlined with SolidBlock. Prior to that, Yael has had over a decade of experience as a marketing executive within the fintech, finance, telecom and energy industries, as well as a long track record as an entrepreneur. Yael also co-chairs the Israel region of the FIBREE.

Laura Brightsen

President

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In my career, I have led marketing for a $40B Global PE firm and a $5B public telecom company and I have served as an MD at a venture firm and Partner (and Investment committee) at a PE firm. I have been a part of billions of institutional capital raises and advised dozens of venture and PE firms on their capital formation and go to market strategy. I have advised literally 100’s of companies on strategy and how to scale (which is the most fun by far) by growth, acquisitions and partnerships. I have watched the blockchain industry as an investor who was early in Coinbase and Bitcoin. I recently built and exited an impact asset management firm.

Yuval Wirzberger

CIO & Co-Founder

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Yuval brings more than 15 years of technology and product management experience to SolidBlock. He’s helped both startups and large enterprises bring new media and marketing plans to life. Yuval’s vision for SolidBlock is to democratize private equity, venture capital, and real estate investing.

Dan Bystritsky

CTO

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Ever since I was a child, I’ve loved to build things. This led me to study computer science at Hebrew University and found 200apps, a boutique software studio. I’ve led dozens of technical projects including the establishment of Israel’s first ever drone show company. Now, in a move towards blockchain technology, I am helping to build the future of tokenized real estate.

Moran Hertzanu Weiss

Head of Operations

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Moran serves as SolidBlock’s Chief Operations Officer (COO) executing strategy through oversight and management of the company’s departments including marketing, tech, legal business development, project management and human resources. Drawing on more than a decade of experience as an entrepreneur and project manager for lifestyle startups, she brings with her a diverse skill set with proficiencies in strategy building and implementation, software, applications, digital marketing platforms and management.

Gavi Zeitlin

Head of Marketing

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With more than 10 years working with startups, agencies and Fortune 200 companies on marketing, product and business development, Gavi joins SolidBlock as Head of Marketing and Business Development. Gavi has worked in a variety of industries including electronic cigarettes, nutritional supplements, e-commerce, non-profits, and agencies. He has personally managed $1 million+ in profitable FB Ad spends, and has a deep passion for crypto and blockchain and how they are changing the world.

Aaron Ovadia

Creative Director

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15 years of experience in digital and print design. Aaron has led and managed creative teams from ideation to execution. He’s had the privilege of working with Fortune 200 brands and top creative agencies. Aaron is passionate about projects that make a difference.

Sivan Ivgi

Head of Legal

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Sivan Ivgi is SolidBlock’s Head of Legal and is responsible for the legal affairs of the company. She holds an Executive LL.M., from Tel Aviv University in collaboration with the University of California, Berkeley Boalt Hall, School of Law, and graduated with Honors (Cum Laude), and also holds an L.L.B., in International Commercial Law (Hons). Prior to joining SolidBlock, Sivan worked as a commercial-tech attorney at a large hi-tech company and at the Global Corporate Department of Teva Pharmaceuticals where she advised the company’s IT, Cyber Security, Digital (eHeath), Government Affairs, Corporate Functions and Global Real-Estate units. Sivan is experienced in complex commercial transactions and also gained familiarity in real estate from her time working at the contracts department of the Israeli Land Administration.

Sasha Abramovich

Head of Product

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Sasha is a multidisciplinary product executive bringing more than 20 years of visionary managerial and tech experience to his position as Head of Product. He has directed remote teams and delivered highly-anticipated results in various fields, including blockchain, travel and ad-tech industries. In addition to his ability to solve complex problems using in-depth data-driven analyses, Sasha is a people person and processes expert with an innovative spirit and the mind of a hacker.

Helena Henkin

LATAM business manager

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Helena holds a master’s degree in Public Law from Sao Paulo University and worked as a public defender in Brazil before moving to Israel. In Tel Aviv, Helena entered the crypto-startup ecosystem, focusing her skills in management, business development, marketing, and communications. She is passionate about empowering people through new technologies, particularly with regard to gender equality issues.

Rachael Guth

Customer Success Manager

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Coming from a varied background combining the artistic, digital, marketing, and historical worlds, Rachael has acquired a unique understanding of what people desire and how to bring it to them. From blogging, social media, social media marketing, community management and engagement, digital media, user behavior, content creation and management, she joins the Solidblock team to promote and enhance user engagement.

Leonard Niebieskikiwiat

Financial Analyst

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Leo is an almost graduated actuary in economics student in Argentina. He joined solidblock after a 6-month internship in Israel where he could apply his love for finance and experience from an accounting bureau and marketing company.

Miriam Green

Content Manager

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An award winning poet and author of The Lost Kitchen: Reflections and Recipes from an Alzheimer’s Caregiver (Black Opal Books, 2019), Miriam transitioned post-COVID into content writing. Prior to that, she worked for 18 years as a counselor helping new immigrants adjust to life in Israel. Miriam’s love of words has served her well. As a young writer she edited two newsletters at the Federal Reserve Board under Chairman Alan Greenspan. Miriam writes a weekly blog at The Lost Kitchen, describing the hardships of caring for a parent with Alzheimer’s and featuring related recipes. She is a 30-year resident of Israel, and a mother of three.

Xander Zingale

Business Analyst

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Xander is from Short Hills, New Jersey, and entering his senior year at The Ohio State University. There he is majoring in finance and minoring in legal foundations of society. He is passionate about the web3 sphere and making real estate more accessible through blockchain technology. Previously, he worked as an analyst for a private investment firm, where he evaluated and researched undervalued companies.

Dante Reminick

Head of Investor Relations

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Dante is from Minneapolis, Minnesota and is currently finishing up his final year of university studying Information Systems and Business Law. He is passionate about all things blockchain and loves helping young companies grow.

As Co-founders of SolidBlock, Yael and Yuval envision tokenization as a way for asset owners and private equity funds to skillfully manage a blockchain-based business as well as access private equity, venture capital, and real estate investing within the blockchain economy.

When they partnered in 2018, SolidBlock provided the technical know-how in the first ever successful tokenized real estate project, the St. Regis Hotel in Aspen, CO.

For the first time in US history, a blueprint for future real estate tokenization was effectively utilized, providing global exposure, public access, liquidity and transparency, and solving issues in the way current real estate deals are transacted. Most importantly, the project was fully regulated and compliant in accordance with Security and Exchange Commission (SEC) regulations. This entire process was successfully executed by SolidBlock.

SolidBlock has worked hard to establish an ecosystem of partners and collaborators with similar goals, and the SolidBlock platform is continually being updated, allowing for a more formalized onboarding of clients who want to tokenize their assets and prepare themselves for the blockchain evolution.

In 2022, SolidBlock made headlines again by becoming the first platform in US history to offer NFTs as a program to increase revenue and occupancy rates with an NFT marketing system for hotels and resorts.

SolidBlock provides the tools that unlock the value of an asset’s liquidity and administer the records for transactions on the blockchain. SolidBlock’s real estate tokenization platform is a bridge to a decentralized financial (DeFi) ecosystem and the Web3 blockchain economy.

This technology offers universal access to premium property investments at the initial stage (security issuance), throughout the growth stages of the project, and later on when it becomes a yielding asset (securities trading).

SolidBlock’s values center on mainstreaming tokenization by creating high-quality projects; educating about real estate and technology across various media platforms; being authentic and approachable; forging industry alliances and meaningful partnerships; and creating a business-friendly future through regulatory and legislative compliance.

Our blockchain-focused digital marketplace is global, inclusive, and transparent. We are creating a social impact company, a market with no borders, limits, or unnecessary complexities where capital is both accessible and protected. SolidBlock is our vehicle to revolutionize traditional real estate.

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